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#Amazon Europe #Amazon US

The Best Tools to Automate Your Amazon FBA business

As entrepreneurs, we think we are the only one who can get the job done.

Rise and grind and DIY. At least, at the beginning.

But, as your baby business grows, so does the need for change, which ultimately means leaving the solo route behind. 

This is where ''work less and sell more'' magic phrase comes in.

At some point, every entrepreneur will realize that they need to delegate parts of their business to  others who can execute those tasks better than they could on their own.

One of the most important lessons any businessman or woman can learn is that they don’t have to be the expert in every aspect of their business.

The biggest mistake you can make is to believe that only you can get things done the way you want them done.

That is how toxic-minded business owners think.

Putting effort into training someone or learning a new tool can be hard, but once you realize the value of delegation you can begin to focus on high-impact activities.

From years of experience in his own Amazon brand growth Judolaunch founder, Chris Rawlings, has formed a remote team on four different continentes and created a list of the best tools you can use to delegate to a powerful team and increase growth by leveraging your time.

These tools fall into two basic business categories: Operations and Growth.

Operations are day-to-day tasks that are crucial to keeping your business running. They include:

- Bookkeeping
- Inventory Management
- Account Management
- Financial Services
- Compliance
- Logistics
- Communication
- Customer Service  

Growth, on the other hand, is anything related to expanding your business and includes:

  • - Launch services
    - Geographic Expansion
    - List-building
    - Recruiting
    - Product Research
    - Keyword Tracking and Research
    - New Channels and
    - Email Follow-Up Sequences.

 

We’ll take a look at each subcategory of growth and operations and analyze the best tools available to handle each part of your business.

So, fasten your seatbelt and let's get started!

GROWTH CATEGORY

 

Amazon FBA Tools (1)

 

LAUNCH SERVICES

Launch Services are going to allow you to get quick sales traction, whether it is for a new or existing product.

Executing a product launch will help you make a large amount of sales at the start so that you can begin to see organic traffic that will allow you to successfully sell your products long-term.

What to Use:

Well, for this specific step in scaling your business look no further than Judolaunch's own product launch service.

We have created a team of proven experts who work every day with one goal in mind: to get your Amazon business more sales.

Better product exposure and rankings equals more sales in Amazon world.

Running a product launch will drastically boost your organic search term ranking and jumpstart the flow of free and natural traffic to your listing by skyrocketing your product to the top.

How it works: 

We distribute steeply discounted units to our audience and target your highest potential keywords and within two weeks your products will achieve the desired and stable top position.

LIST-BUILDING

 

Surprisingly, not many Amazon sellers have focused on list-building in the past. However, they are noticeably beginning to embrace the practice more and more.

Even so, many sellers are unaware that email lists can be their secret weapon!

Email lists are a multitool that you can use to accomplish many different tasks.

You can ask the people on your list to send you a video testimonial that you can use in a Facebook ad campaign, purchase new products at discount prices, or leave reviews. There are endless uses for a good email list.

What to Use:

MailChimp.com is one of the best tools for building your email list. It even has a free option for those who are just starting out on a budget.

Leadpages is a tool that will help you build your list in the first place by allowing you to exchange something of value (an ebook, PDF, recipe list, etc.) for email addresses.

Facebook Business is a foundational tool when it comes to driving traffic.

If you don't have a Facebook Business Account right now, this is a good moment to create one. Nowadays, everyone is on Facebook and you will not find a larger audience or more targeted marketing options on any other network.

Here, at Judolaunch we have just introduced a new feature Email List Boom , where with every business launch you get access to the email list of the customers who know your brand, have purchased your products before and are interested for more.

RECRUITING

This is a crucial growth task that anyone looking to scale their business needs to pay special attention to.

The importance of recruiting is based on the truth that, “Great things in business are never done by one person. They're done by a team of people.“

You could spend countless hours trying to automate as many processes as possible, but at some point you have to ask yourself if you are really being productive.

There is no more powerful computer known to man than the human brain, and it is much cheaper to hire a college-educated individual overseas than to use some iOS software or any other super machine.

What is the first step?

If you feel you are ready to start delegating tasks to a human, Upwork.com or People per Hour and ( our personal favourite) FreeeUp are a great places to start.

You will find many qualified people offering an array of services for very reasonable prices that you can hire per project, per hour, or for short- or long-term contracts.

What next?

When you realize the value of having a team of people behind you, you might want to consider hiring someone full time.

Hiring a qualified, full-time individual can be very expensive in some countries, especially in the USA.

Fortunately, there are many places where the cost is still quite low.

For instance, the Philippines, Balkan countries, Ukraine, and other Eastern European countries all offer a high-quality, college-educated employees who will have much more affordable rates.

A couple of great tools to hire people in the Philippines are Kalibrr.com and Onlinejob.ph.

Also, special mention must go to a great workspace in Manila called Acceler8 where you can hire an entire team and have them use the co-working space as their mutual office.

Can you recruit on a budget?

One of our favorite tools is Fancy Hands, which allows you to delegate many tasks, even if you’re on a budget.

Fancy Hands gives you access to an entire team of people who can do almost any basic task for a monthly subscription as low as $50.

They can handle anything from posting an ad on Craigslist to photoshopping.

The service provides you with a low-cost team that can perform an established number of tasks per month.

And you can be sure that each task will be assigned to the most qualified and appropriate person on the team.

PRODUCT RESEARCH

Entire blog posts, podcasts, and webinars have been dedicated to the importance of conducting product research, so we’ll just focus on the best available tools to get the job done.

What to Use:

The best tools for product research are JungleScout, Unicornsmasher.com and  Amachete.co.

You may not have heard of Amachete, but it is a fantastic resource with great integrations that covers all marketplaces and is definitely worth your attention.

This is the one we personally use, though it it perhaps not as well known as the above mentioned ones in the Amazon world.

KEYWORD TRACKING

Like product research, you likely already know a lot about keyword tracking due to the abundance of content on this topic.

What to Use:

Our top three recommendations are  Amzshark.com, Amztracker.com and Amz.one (a much more affordable version of AmzTracker).

KEYWORD RESEARCH

Contrary to keyword tracking, keyword research can be very undervalued task.

Don’t make that mistake!

What to Use:

Google trends is the base tool in this field, along with having a Google Adwords account.

You can also use something like Merchantwords.com, Keywordinspector.com, and Camelcamelcamel.com to increase the depth and breadth of your keyword research.

NEW SALES CHANNELS

 

If you are looking to expand your business by opening new sales channel, the first and easiest channel is Shopify.

You can set up your online shop there all by yourself, or you can look for contractors on Upwork to do all the work for you.

Another channel similar to Shopify is Woocommerce.

The main advantage of Woocommerce is its integration with Wordpress, which allows you to sell your products on your existing Wordpress website.

Clickfunnels is another channel that creates an 'IKEA' shopping experience for customers and is a great place to find very specific target groups.

GEOGRAPHIC EXPANSION

If you are more interested in geographic expansion, you will need a platform that will expand your product internationally.

The logistics aspect of international product expansion is the easy part, while setting up customer service in the local language for each market and getting a good translation of your listings by a professional copywriter are the more difficult aspects.

What to Use:

Well, let's start with our Judolaunch which is the first thing you need to expand your business internationally. We make the process easy, fast and, more importantly, effective.

You can sit down, relax and watch how your brand is conquering the markets while our team of experts does all the work for you.

Judolaunch offers you the safest and most effective way to expand your business across borders- from the US Amazon market, to EU, Japan and soon Australia.

EMAIL FOLLOW-UP SEQUENCES

 

Email follow up sequences have recently become a controversial topic due to new Amazon terms of service.

There is nothing wrong with continuing to send email follow-up, but you should be more careful and tone things down.

Don't send five follow-up emails when one is enough. And if someone requests to be removed from your list, remove them.

If you misbehave here, it could come with a high price.

What to Use:

Tools that we recommend for email follow-up sequences are Merchbee.com, Feedbackgenius.com, Salesbacker.com, and Feedbackfive.com.

OPTIMIZATION

 

What to Use:

There's really only one tool you need to know about when it comes to optimization: Splitly.com.

This tool allows you to do split-testing on the title, main image, and pricing of your listing. It also allows you to make decisions based on data, instead of just intuition.

OPERATIONS CATEGORY

 

Amazon FBA business tools (3)

 

The tasks in the Operations Category include all the stuff that most everyone is doing that they should stop doing immediately.

Performing operational tasks is not the highest leverage of your time.

Freeing up the operational aspects of your business will give you more time to focus on growth.

BOOKKEEPING

What to Use:

Bookkeeping is something you can outsource by using Xero.com, Freshbooks.com or Quickbooks.com and then hiring a person from Upwork who will use the tool and do the work for you.

Another good solution is Bench.co (especially if you’re on a budget!) because it includes the software and a dedicated bookkeeper who automatically classifies all your transactions, prepares your books, and only contacts you if they need important information from you.

INVENTORY MANAGEMENT

 

We all know what scares all Amazon sellers the most: being out of stock.

You can lose thousands of dollars by losing track of your inventory and running out of stock.

If you’ve made this mistake in the past, you already know that it’s one you don't want to make ever again.

Thankfully, there are several tools on the market that can help you avoid this blunder.

What to Use:

Tools like Skubana.com and Forecast.ly calculate when you should place an order based on your current sales.

Skubana is for large volume sellers, while Forecast is a good choice for smaller sellers on a budget.

ACCOUNT MANAGEMENT

 

Managing an Amazon account includes updating listings, dealing with Amazon Seller Support, monitoring product feedback, trying to remove negative reviews, and providing customer support.

All of these tasks take a lot of time and mental energy because you are constantly switching tasks. This is why having someone who can take over account management is crucial.

What to Use:

You can hire someone that is familiar with Amazon or you can train someone yourself.

For the more complex EU markets, Judolaunch and its service JudoOps has your account management fully covered.

JudoOps takes over operations related to running your Amazon Seller Central Account and and saves your time by passing all the necessary but repetitive administrative tasks to someone else.

Once enrolled, you will have an entire team dedicated to servicing all basic operations needs for your Account.

You get the convenience of having a single point of contact who represents an entire team that is servicing your account.

FINANCIAL SERVICES

 

Financial services are important, especially if you have foreign contractors who you need to pay in foreign currencies.

What to Use:

To make international payments, Transferwise and Payoneer are great tools.

Payoneer is especially useful since it saves you a lot of money on hidden fees from your bank and experienced in working specifically with Amazon business owners.

OFX is a good service as well that we have tried and can recommend as highly trusted one. 

With OFX, you can integrate with your Amazon account  and it converts the foreign currency to your local currency while decreasing conversation rates.

TAX COMPLIANCE

 

We cannot adequately express the importance of tax compliance.

In the EU, you are required to pay VAT if you hold inventory in a country or if you have crossed a certain threshold of sales.

Having someone to handle VAT requirements will save you a lot of time and nerves.

What to Use:

When it comes to European market, FBA Hero without a doubt. They will take care of your companies EORI and VAT registration and all ongoing tax returns. We have been using their services for a long time, so we can recommend it from first-hand experience. You do want to make sure that you have all your t's crossed when it comes to VAT.

Additionally, KPMG and Vatglobal.com will help you out when it comes to EU markets.

Taxjar.com can be your best friend if your domestic market is the USA.

LOGISTICS

 

You should be very cautious when considering outsourcing logistics since there are so many low-quality logistics companies.

What to Use:

If you want to go with an old-school traditional approach you can work with the company BGI Worldwide.

If you are looking for a  more modern company, Freight Hub and Flexport are at your disposal.

COMMUNICATIONS

 

Communications can be a monotonous task to handle, but if you put some time into it, it can completely change the game.

What to Use:

Our go-to tool for communication is Slack.

If you don't have Slack, that can only mean two things: either you don't have a team or you are not managing the team well enough!

Slack is like a virtual office where you can have different virtual conference rooms called Channels, direct messages, and sharing files. You can also look back at previous conversations.

Skype is a good tool for external communication with anyone outside the team, like vendors, short-term independent contractors, etc.

Asana, Basecamp, and Trello are great project and task management services that not only allow you to manage your own tasks and projects but also a team and how they complete the tasks.

For anyone who hates to stare at the computer screen all day but needs to be in touch with their remote team members, Voxer allows you to send and receive voice messages.

If you are more of an audio person than visual, this can be a great communication tool for you.

CUSTOMER SERVICE

 

When you have multiple Amazon accounts or you are on multiple channels (Amazon, Shopify, Walmart, etc.) you can combine all of your customer service inquiries into one location so that your customer service agent can simply log into one place and answer customer inquiries from any platform.

What to Use:

Well, Judolaunch can get you covered here as well. Yes, it's again us. What can I say, we have it all!

We have account managers who are native speakers for every Amazon market ( from the US, to Japan) and will take over your customer care as a part of our Automate service

In addition, the simplest tool we can recommend is Helpscout.com. It is easy to learn, set up, and use. They also have tools for high-degree automation.

Zendesk and Freshdesk will also allow you to consolidate all your customer service into one place.

For a more in-depth discussion of each tool, you can check out the original webinar with Chris Rawlings, here.

 

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