Running an Amazon business isn’t as easy as it seems.
Though practically everything can be done online, there’s no question that it does require a lot of work to maintain and grow an online store.
While you may have managed to do everything on your own during the early stages of the business, there will come a point when everything will just be too much to handle, especially when the business is starting to get noticed.
Thankfully, there are Amazon freelancers available in the freelance market who can help you with some of the most important and critical tasks.
The question you need to answer then is- which Amazon freelancers will you be needing to help you reach your goals?
From the expertise required to the time it takes to get the work done, below are some of the Amazon freelancers you’ll need if you are an FBA seller facing the Q4 rush.
1. Product Sourcer
When you’re in the business of selling products, you need to always be on a hunt for potential best-sellers and be updated with the latest trends.
You simply can’t afford to get left behind by your competitors.
Product sourcing isn’t just about the ability to find great products, though. It also requires good communication skills and a lot of patience, especially with all the back and forth email exchanges one would have with different suppliers and warehouse managers.
The task is obviously time-consuming and would require a dedicated person whose only responsibility is to look for new products to sell at an affordable price - something a freelancer can provide.
The good news is there are a ton of freelancers with product sourcing experience available in the market today.
You should consider hiring one not only to free you up, but also to give your business the edge it needs to identify sellable products.
2. FBA Inventory Manager
Managing product inventory is a tough balancing act that requires ample skills and experience.
As a seller, you want to make sure that there are enough stocks left to fulfill ongoing orders while also being careful not to overstock and be charged with hefty storage fees.
The task requires focus, analytic skills, and sound decision-making - which you’ll only get with someone who actually specializes in inventory management.
The freelance market is full of seasoned inventory managers you can outsource this task to so you can ensure that product sales won’t be hampered by issues related to stock and inventory.
3. Product Listing Specialist
An optimized product listing is crucial when you are in the business of selling products.
It’s the starting point of a potential sale.
It’s how potential customers find your product, fall in love with it, and buy it.
It goes without saying that having a talented product listing specialist helping you out gives your business a huge advantage.
So what does an optimized product listing include?
- Product title
- Product description
- Product images
- Product features
- Product reviews
- Product ratings
Each of these elements should not only serve its purpose but be maximized for the greatest possible visibility.
They should also complement each other to make your listing compelling enough for customers to click the checkout button.
Outsourcing this task to an expert freelancer will no doubt take your business to the next level.
4. Order Fulfilment Manager
Fulfillment by Amazon works on Amazon as well as for other sales channels. The FBA multi-channel service uses the dropshipping model, which means that Amazon will send your customer product by ordering it through your store.
With that being said, you’ll be needing the help of an order fulfillment specialist or manager.
The order fulfillment manager’s main responsibilities include the following:
- - Manage orders across all sales channels
- Ensure that all orders are processed and shipped out on time
- Track orders during the delivery process
- Deal with order issues
- Process returns and refunds
If your business is on the rise and orders are coming in one after another, you’ll be needing dedicated freelancers to take care of them.
With the attention to detail required plus the time it takes to process orders, outsourcing this task to freelancers would be wise.
5. Customer Service Representative
Customer service is essential to any business, especially for those in the eCommerce industry.
You have to keep in mind that since your customers are ordering online, they’ll be needing more support and guidance, especially when it relates to their orders.
You’ll be needing someone to answer customer inquiries via call, email, and chat.
Someone who will ensure that customers are happy both with the products they purchased and their overall experience with your store.
You’ll need someone who will make your customers feel that they are being prioritized, making them come back for more and stay loyal to your brand.
Outsourcing these tasks to an experienced customer service freelancer makes a lot of sense considering the amount of time needed to attend to customer needs.
Searchability is a must for any business residing online.
For your business to take off, your products need to sell; and for them to sell, they need to be easy to find.
This is something an SEO specialist can help your business with.
SEO specialist helps optimize your pages for the relevant keywords associated with your products and business. By outsourcing your SEO needs to a freelancer, you are increasing the chances of your page and products getting in front of as many people as possible.
Once they’re there, the chance of your products getting purchased goes up as well.
People today are highly visual. You also only get a few seconds to grab people’s attention before they go somewhere else.
Showing your products in the best light possible - with the highest quality images - is critical if you want to see an increase in your sales numbers.
Get an experienced product photographer to capture your products’ best angles in full, high definition and vibrant colors.
Presentation matters when it comes to selling, especially since people are too busy to give something a second look if they weren’t impressed the first time.
Keep in mind that when it comes to online selling, first impressions last.
We have compiled our top product photography tips for Amazon sellers which readily available here.
Your product needs to look stunning, and this means applying the proper lighting and post-processing procedures.
8. Graphic and Web Designer
Speaking of people’s visual nature, your online store’s design plays a huge role in getting people to visit and revisit it over and over again.
When a website allows its visitors to have a comfortable purchasing experience by letting them find everything they need easily, chances are, they’ll be back for more.
If you have a poorly-designed website, people are more likely to go somewhere else, especially if it takes them a long time to perform the simple task of purchasing a product.
You don’t have much of a choice on other sales channels, but your website is completely under your control.
You need to make it great to leave a great impression with your customers.
When we talk about graphic or web design, we’re not just talking about the colors or the images you have on each page. What we’re looking at is the website’s user interface.
Does it facilitate ease of use? Does it allow you to perform actions within the page easily?
These are things only an experienced graphic or web designer will see immediately and know how to provide, making hiring a freelancer for this task an absolute must.
Social media has completely evolved over the years.
Gone are the days when it used to be a platform for meeting people and reconnecting with old friends.
Today, social media is one of the most powerful marketing tools that businesses can take advantage of.
In fact, almost every business today, whether online or not, is on social media. Having a social media presence has become a necessity because of the number of people you can reach. With almost everyone on the planet on social media, the possibilities are endless.
Getting the services of an experienced social media manager to take care of all your social media initiatives is a wise move.
Your business can benefit a lot from their ability to formulate, implement, monitor and tweak a strategy that is customized to your needs.
It’s what separates the usual social media freelancer from a social media expert.
To put it in perspective, social media managers help you get quality leads. Someone who knows social media may be able to get you leads with a good system already in place, but there’s no guarantee that these leads will belong to your target audience without a streamlined strategy and a keen eye for marketing.
10. Amazon PPC Specialist
Discoverability is of utmost importance to any online business. With a ton of competition to deal with, standing out is a major key to winning customers and increasing sales.
One of the best ways to bring about brand awareness is through Pay Per Click marketing.
By running ad campaigns about your products and your brand itself, you are increasing the likelihood of getting new leads. With optimized campaigns, these leads are of greater quality.
To take advantage of the power of PPC marketing, you’ll need someone who has the expertise. Running profitable campaigns is not as simple as running ads.
With PPC, budget is a huge consideration. You need to make sure that you are getting the most bang for your buck, and you do this by crafting and sending the right ads to the right audience.
They need to reach the people who are most likely to buy from you, which is something an Amazon PPC specialist can do.
If you want to scale your business fast and get quality leads regularly, outsourcing PPC to a freelancer who specializes in Amazon PPC is the best way to go.
Selling on Amazon is profitable - this has been proven over the years. But you need to know how to do it right to take a slice of the pie.
Thousands of business owners have jumped on this bandwagon, making the competition stiffer than ever before.
If you want to stand out and stay ahead of your competitors, outsourcing the tasks mentioned above to experienced freelancers with the right skills is the best decision you can make. Using freelancers for your Amazon business solves a lot of problems.
It doesn’t only increase productivity, but it also improves the quality of work with experts and specialists at the helm.
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